METRIS® — Performance Marketing & Growth Partner for D2C
METRIS®
Book a 15-min call ↗
● Performance / Engineered / Operators

Performance marketing partner for fast-growing D2C brands.

An embedded growth team for D2C brands that need paid media, creative, CRO and Amazon run fast and run right — reported against one business number, every week.

₹2.86 Cr monthly managed spend
6.15x peak blended ROAS
100% senior operators in Slack
Zero commission on media spend
PAID META & GOOGLE✦ CREATIVE STRATEGY✦ WEBSITE CRO✦ AMAZON SCALE✦ BLENDED MER✦ CONTRIBUTION MARGIN✦ NO COMMISSION ON SPEND✦ SENIOR OPERATORS✦
PAID META & GOOGLE✦ CREATIVE STRATEGY✦ WEBSITE CRO✦ AMAZON SCALE✦ BLENDED MER✦ CONTRIBUTION MARGIN✦ NO COMMISSION ON SPEND✦ SENIOR OPERATORS✦
01

Schedule your call

A quick, honest conversation. No pitch decks, no fluff. We learn your product, your numbers, and where we can move the needle fastest.

15 Minutes · Direct with Chirag
02

Subscribe to the plan

Pick a tier that matches your current momentum. Flat quarterly retainer, zero lock-in, zero commission. We earn renewal every single month.

Flat Quarterly Retainer · 0% Commission
03

We ship weekly

We embed into Slack, take over active accounts, and run continuous testing sprints. Live creatives, landing pages, and budget realignments weekly.

In-Slack Workflows · Continuous Testing
04 Multiplier

Compound

The longer we're embedded, the sharper our angles become. Every cycle informs creative iteration, audience retention, and blended CAC reductions.

Continuous Signal Reinvestment ↗
Operator Collective

A dedicated team,
fully embedded.

Zero account managers. Direct Slack access to operators who have deployed over ₹100 Cr in profitable ad spend.

Media Buyer
Creative Strategist
CRO Specialist
Performance Analyst
We're ready to scale your numbers
Let's work together ↗
[ THE SINGLE METRIC PRISM ]
RECONCILED MER: 6.15x
Paid CAC: ₹620
Net Contribution: +31.4% ✦
PRIMARY LEVER DAILY BANK CASH DEPOSITS
Model Philosophy

At METRIS©, we believe a small & obsessed team can change a brand completely by working from within.

No hiring overhead

Skip the cost and risk of recruiting. Get a seasoned crew battle-tested and executing on day one.

Speed by default

Zero ramp-up lag. We plug straight into your Slack and commence active testing in 5 business days.

Backlog reduced fast

Creative fatigue and landing page bottlenecks cleared weekly. We write, design, and push live.

Deep unit economics

We optimize to contribution margin and blended MER — never vanity platform metrics or soft signals.

Flexible by design

Pivot channels, sprint on Amazon, or scale web without renegotiating contracts or scopes.

Built for iteration

Continuous deployment of new creative angles ensures customer acquisition costs decrease over time.

D2C GROWTH INFRASTRUCTURE & STUDIO SYSTEMS

Performance marketing capabilities, built from within.

Real-time MER attribution, high-velocity creative sprint testing, and unit economics engineered for India & US direct-to-consumer scale.

LIVE ENGINE // METRIS PACING HUB
₹10.5L/DAY ACTIVE
Shopify Net Deposits: ₹18.3 Cr Circuit Breaker: ARMED (<3.5x MER)
WEEK 01 (₹3.2L/day) WEEK 02 (₹6.8L/day) PEAK SCALE (₹10.5L/day)
● Hourly Reconciled Meta & Google Spend Blended ROAS: 6.15x

Live MER & Budget Pacing Engine

Ad Ops Attribution

Reconciling Meta & Google media spend against Shopify net cash deposits hourly — maintaining ₹10.5L/day pacing with automated CPA circuit-breakers.

WEEKLY CREATIVE SPRINT LAB 10 BATCHES LIVE
WINNER ✦
Founder UGC Hook
ROAS: 4.2x
SCALING ✦
Ingredient Matrix
ROAS: 2.8x
KILLED ✕
Static Catalog
ROAS: 1.1x
Hook-Rate Delta: +48% Iterated in 48 hours

Weekly Creative Sprint Testing Lab

Meta Reels

10+ concurrent ad angles tested weekly across UGC hooks, founder stories, and comparison matrices to permanently eliminate ad fatigue.

ORDER-LEVEL UNIT ECONOMICS NET MARGIN SAFEGUARD
COGS & Logistics (incl. RTO Reserve) 38.0%
Blended Paid CAC 30.6%
Net Contribution Margin +31.4%

Shopify Order-Level Profitability

Unit Economics

True post-ad profitability: analyzing COGS, shipping, RTO, and blended CAC to protect net bank deposits.

6.15x
Peak Blended ROAS
Generated on ₹2.86 Cr active spend
−35%
Paid CAC in 60 days
Direct drop through restructured offers
₹2.86 Cr
Spend Managed / Mo
Deployed across our partner portfolio
389+
Verified Leads at ₹66 CPL
OTP-verified direct pipeline conversion
Selected Cases

We embed with brands that need to move.

View all verified work ↗
E-Commerce / Apparel 30-Day Sprint
6.15x
Blended ROAS Achieved

India DTC Clothing

Restructured entire bundle offer suite and deployed automated daily CPA guardrails across ₹10.5 Lakh daily media spend.

Spend: ₹2.86 Cr
Revenue: ₹18.3 Cr
↗
Beauty & Skincare ₹1.1 Cr Spend
3.02x Blended

India DTC Beauty

Tight CPA governance across 10+ concurrent ad sets with weekly UGC angle discovery.

Revenue: ₹3.96 Cr ↗
EdTech / Lead Gen Metro Cohorts
₹66 CPL

Chinmaya Academy

Re-engineered attribution pixel and lead forms with direct OTP verification.

389 Verified Leads ↗
Commercial Model

A team that stays with the product.

Flat retainer. No commission on ad spend. 3-month sprint to prove velocity, then month-to-month. You own every asset, always.

Starter
₹70,000 / month

Senior operator focused on the primary acquisition lever moving your business.

  • • One core paid channel run by senior buyer
  • • Managed to blended MER, not platform ROAS
  • • Weekly one-number status reconciliation
  • • Direct Slack access to your operator
  • • Pause or cancel after initial Q1 sprint
Most Selected · 1 Slot Left
Growth
₹1,25,000 / month

Paid acquisition paired with continuous high-velocity creative sprint testing.

  • • Full paid channel management (Meta & Google)
  • • Dedicated direct copywriter & motion designer
  • • Weekly creative batch testing & angle discovery
  • • Weekly one-number report + dedicated Slack
  • • Pause or cancel after initial Q1 sprint
Embedded
₹2,50,000 / month

Full-funnel growth department executing simultaneously across every acquisition channel.

  • • Paid media + creative + CRO + Amazon operations
  • • Two parallel sprint workstreams shipping every week
  • • Direct founder line & priority production queue
  • • Strategic forecasting & contribution margin modeling
  • • Pause or cancel after initial Q1 sprint
Custom scope needed? Let's build a dedicated model.
FAQ

Answered straight.

We require either minimum monthly ad spend of ₹3 Lakhs or demonstrated product-market fit with verified unit economics. Our Starter plan begins at ₹70K/month flat.

Never. The retainer is strictly flat. We never profit from advising you to deploy higher ad budgets unless unit economics demonstrably justify it.

Within 5 to 7 business days. We complete our initial intake, join your Slack workspace, audit historical ad accounts, and push our first creative batch into production during Week 1.

You own 100% of everything unconditionally. Ad accounts, custom audiences, video project files, and landing page code remain your company's intellectual property forever.

After the initial 3-month sprint (required to establish statistically significant creative and funnel signals), our engagements run month-to-month with 14 days notice.

Direct Intake

You've seen the work.
Let's talk about yours.

Fifteen minutes, zero pitch decks. Tell us what you're scaling and we'll give you an objective assessment of leverage, timeline, and commercials.

C
You'll talk directly with Chirag
Founder & Growth Lead · Not a salesperson
✓ Guaranteed reply within 24 business hours
✓ Strict NDA protection on your revenue figures
✓ Direct desk: founders@metrisdigital.com

Brands we have worked with

JayporeSutaOkhaiBunaaiAmbraeeFableStreetRustorangeSaltyIsharyaTribe AmrapaliShyawaySteadfast NutritionWellbeing NutritionFastandUpEllementryNestasiaiTokriJust HerbsVilvahTechnoSportThe Man CompanyAirtelSC JohnsonAll OutAssemblySenco GoldJayporeSutaOkhaiBunaaiAmbraeeFableStreetRustorangeSaltyIsharyaTribe AmrapaliShyawaySteadfast NutritionWellbeing NutritionFastandUpEllementryNestasiaiTokriJust HerbsVilvahTechnoSportThe Man CompanyAirtelSC JohnsonAll OutAssemblySenco Gold